Thursday, October 12, 2006

How not to design a package

Via the Roanoke Times: Check out those bottles on the left - half of them are sports drinks, the other half are toilet cleaners... this is a great example of the effect that package design can have. According to the story, in the first four months of the product's availability, 94 people mistakingly drank the cleaning solution, mistaking it for a delicious beverage. Yikes!

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